Owner of Essence and Sundial Brands: This Is How I Work

Takiela Langley Hustle & Motivate

I'm Richelieu Dennis, Owner of Essence and Sundial Brands, and This Is How I Work

Richelieu Dennis runs a family business. He, his mother, and his sister named their beauty brand SheaMoisture after the shea butter products that Richelieu's grandmother made and sold in West Africa. Richelieu built his company into Sundial Brands (acquired in 2017 by Unilever), which sells hair and skincare products primarily designed for black women.

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